Home Credit Asia / About us /

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What makes us different?

1.  A unique consumer finance group with a leading market position

Home Credit Asia is a leading provider of consumer finance in China and Vietnam. In China, Home Credit is the only consumer finance company with 100% foreign ownership. In Vietnam, Home Credit is one of three companies with a consumer finance license with 65% market share in the motorbike loan market. Home Credit has also recently launched operations in India and is developing a new business in Indonesia.

2. Focused on attractive markets

Home Credit aims to establish its presence in the emerging markets with high growth potential measured by both local economic output and consumer purchase demand. Home Credit markets are very often non-matured and unsaturated with numerous citizens who have not yet established their lending or even a banking history.  Home Credit always aims at above-the-average profitability based on well-calibrated and carefully managed risks that give investors good opportunities to receive above average returns.

3. Distinctive business model delivering competitive advantage

Home Credit’s distinctive business model means the business functions more like a retailer than a traditional financial institution. It always implements an extensive multichannel distribution network that effectively originates new customers through point of sales and cash loans. It also has powerful cross-selling capabilities for cash loans and cards.

4. Superior risk management

Home Credit has superior risk management capabilities thanks to its proprietary and fully-automated underwriting function. In more matured markets where Home Credit has established vast customer databases, the average ‘time-to-yes’ to customers’ applications is set close to 3 minutes (between 30 seconds and 10 minutes - market dependent). Powerful and unique collection mechanisms and highly effective antifraud facilities are part of Home Credit´s distinctive capabilities.

5. Home Credit Asia’s IT System

Home Credit has developed and operates a fully centralized, powerful and highly efficient IT platform. Similar facilities currently support Home Credit Europe and appear to be the largest centralized banking operation in Central and Eastern Europe (CEE). The skilled and committed team and the established infrastructure that has proven their capabilities in enabling Home Credit to successfully operate in Europe, represents just another key competitive advantage for Home Credit Asia. Offering scalability and flexibility, the centralized IT platform is uniquely tailored to mass market operations in different emerging markets. It allows for significant cost savings and best practice sharing among country teams as well as enabling strong centralized risk management and control processes. In addition, the IT centre already has experience from working with our sister company operations in the CEE/CIS region. The robust IT system can also be successfully transferred across markets to support matured, developing and the initial stages of Home Credit Asia’s businesses.

6. Highly qualified management and strategic shareholder

Home Credit is led by a successful and experienced management team with excellent consumer finance expertise and a commitment to deliver. The management team achieves matured-market best practice standards and has established a stable and efficient management structure comprising of both ex-patriots and local managers. Home Credit Asia's main shareholder, PPF Group N.V., the international financial and investment group, has an extremely successful track record of building businesses and value creation in the CEE/ CIS region.